article global marketing

Conundrum of Kerala's struggling economy
The BBC's Soutik Biswas on how India's most socially developed state, Kerala, is also its most economically backward.

Big business leaves big forest footprints
Consumers are not aware that they are "eating" rainforests and helping drive the vital ecosystems off the face of the planet.

Casting a net far into the future
Governments and the fishing industry must collaborate in developing legislation to protect both fish and the seas in which they live.






The market for organic foods is growing dramatically. It is estimated that organic sales of food products through supermarkets, mass merchandisers and natural supermarkets was $3.6 billion in 2006 in the U.S., double the figure in 2000. The Organic Trade Association estimates that the total organic food and beverage sales were $13.8 billion in 2006.

The organic revolution is a global phenomenon witnessed in every corners of the world and countries -
Argentina, Australia, Austria, Brazil, Canada, Chile, China, Denmark, Finland, France, Germany, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Singapore, Thailand , Turkey, UK, USA and other countries.The primary demand driver for the increased consumption of organic food is health concerns. Consumers are increasingly interested in foods that are free of pesticides, and other health risks

Organic farming is also a viable means of sustainance for small farmers in the developing countries. Most of the organic fertilizers and pesticides requirement can be met through on-farm and local production. Hence, organic farming does not involve huge capital investments in buying fertilizers and pesticides. Small farmers, therefore, find organic farming beneficial.

Organic food are produced, processed and packaged wihtout using chemicals. Organic food is increasingly becoming popular due to its perceived health benefits over conventional food. The industry is growing rapidly since the past five years and has caught the attention of farmers, manufacturers and, above all, consumers.

Popular organic food items include organic tea, organic coffee, organic wine, organic meat, organic beef, organic milk, organic honey, organic vegetables, organic fruits, organic rice, organic corn, organic herbs, organic essential oils, organic coconut oil and organic olive oil.

The price of organic food is about 10% to even 200% higher than conventional food.However,considering the health benefits and the long term cost of medical care due to unhealthy and sometimes poisonous chemicals found on our food today, many has realized the significant benefits of organic food.How else can we explain the rising demand for organic food across the world today?

Consumers buy their organic foods from a wide variety of locations. The most common location of organic food purchases is supermarkets. Of those consumers who bought organic foods 68 percent purchased them from supermarkets; followed by natural or health food stores at 45 percent.

Organic fruits and vegetables remains the largest market of the organic food market.They are also the most popular commodities purchased by consumers.70 percent of the consumers surveyed who has purchase organic foods, also purchased fresh vegetables while 67 percent also purchased fresh fruits. Sales of fruits and vegetables is estimated at $1 Billion in 2007.

Many stores buy the organic food direct from the farms. The price of a food item in an organic food store depends on whether the stores are able to buy them in bulk discount prices direct from the farmers or wholesalers.There are 1000s of organic farms around the world that has open their doors to visitors and tourists and they offer both the experience and information on organic food and the farming methods.

If you are buying organic food for yourself or your family,you can find the nearest organic store in your area through the Internet.Most of these online stores also provides valuable information on the organic foods they are selling as well as the nutritional value,recipes and cooking methods.

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